Drying out Australia’s largest radio network.
Dry July asks young people to raise money for cancer clinics by ditching booze for the month.
With 22% of Billboard 100 songs containing alcohol references, we saw a huge opportunity to drive awareness for Dry July.
With 22% of Billboard 100 songs containing alcohol references, we saw a huge opportunity to drive awareness for Dry July.
35% increase in donations per participant.
Total of $3.5 million raised for cancer clinics.
Total of $3.5 million raised for cancer clinics.
Spikes 2016 - Radio - Use of Radio (Bronze)
Spikes 2016 - Media - Use of Audio (Bronze)
Spikes 2016 - Media - Charities (FInalist)
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