G'day, I'm Emil Cholich,
writer of ads, games, and fiction.

Over 14 years I've written for some of the biggest numbers and letters in advertising - 180, 72, TBWA, BBDO, and VMLY&R - as well as in-house for adidas and Sony's Guerrilla Games.

My work's been awarded at Cannes, New York Festival, Spikes Asia, the Cleos, and AWARD.

In 2018, I made the leap from copy into game writing at Sony's Guerrilla Games studio in Amsterdam as a Senior, and later, Principal Game Writer. I wrote for a bunch of projects across various styles and tones, named robot dinosaurs, developed new characters, imagined delightful and dark settings, and wove compelling questlines.

Select any title below to learn a little more about my work on it.

On my time off from writing I spend some time... writing. I helped found and currently run Strange Birds, a thousands-strong MeetUp organising fiction feedback groups. Occasionally, I'll publish a short story. You can see a selection of my favorite tales below, available from literary journals and small presses that would greatly appreciate your patronage: