Hi, I'm Emil Cholich,
writer of ads, games, and fiction.

Over 14 years in advertising and marketing I've worked for some of the biggest numbers and letters in the industry including 180, 72, TBWA, BBDO, and VMLY&R, as well as in-house at adidas and Sony's Guerrilla Games.

My work's been awarded at Cannes, New York Festival, Spikes Asia, the Cleos, and AWARD.

For a little under five years I worked at Sony's Guerrilla Games studio in Amsterdam where I was a Principal Game Writer. You can find my words in Horizon's Burning Shores DLC, its LEGO adaptation, and the Seeds of Rebellion TTRPG.

My spare time is spent writing and occasionally publishing short stories. I helped found and currently run Strange Birds, a thousands-strong MeetUp organising fiction feedback groups. You can see a small selection of my publications below: